Soft Sew Tailoring Has Been Developed By Sartor London To Work In Line With The Physical Attributes Of The Modern Man.
Sartor London continues to bridge the gap between contemporary fashion and luxury tailoring with the development of a process we call the "Soft Sew". Nowhere else is the relationship between the attributes of luxurious cloths, the male form, and skill of the makers own hands more evident than in the construction of the Soft Sew garment.
Master Tailor and Creative Director Faiyaz Amlani created the soft sew technique to work in line with the changing physical attributes of the modern male form. In an age where greater attention is spent on maintaining a proper diet and exercise routine, the male body has become more athletic in both appearance and structure. Amlani, a retired professional athlete himself, wanted to complement the modern man by exquisitely draping the cloth from the body without building in the unnecessary structure that exists in traditional tailoring. Amlani refers to this as "Less but Better".