Championing A Renaissance In The Demand For One Seeking To Redefine The Codes Of Modern Men’s Elegance
You may think a retired professional golfer and a married father of two seem like an unlikely duo to start London’s newest and most exclusive modern tailoring house, but when Faiyaz Amlani met James Armstrong on Savile Row in 2017 they were soon to be responsible for the creation of the best-kept secret in luxury menswear.
Sartor London has changed the way luxury brands engage with their customers explains Faiyaz “Sartor London is an international luxury tailor house and we wanted to engage with our global client base in an environment that is both comfortable and inspires creativity, which is why we decided to created our Private Clint Events”. For James, "our Private Client Events offer Sartor London the opportunity to completely transform the customer’s experience”, "from the moment our chauffeur picks the client up we want them to feel special.” “We choose locations that inspire creativity and on arrival, they will be greeted by Fiayaz and myself, whilst our butler will serve Champagne, tea and caviar.” The Private Client Events allow Sartor London to create a bespoke experience around the individual needs of the customer, in which no detail is overlooked, executing a level of service that retailers simply cannot achieve.
As for the tailoring, you can be rest assured the same exceptional standards remain in developing exquisite garments to curate and build an elegant and versatile wardrobe that is individually tailored to our client's needs. As James explains.” For me, menswear is all about the tailoring, the cloth and materials”. "I want to create garments that look great but to the untrained eye, they wouldn't necessarily know why". Faiyaz adds “Sartor London prides itself on educating our customers on all things sartorial, which is why they have been happy to keep it a well-guarded secret”.
This charismatic duo first met while Faiyaz was styling a photo shoot for his popular Instagram account Gentleman Sartorialist and soon they began on their journey to recapture the classic codes of men's elegance. The pair soon became good friends explains James Armstrong a menswear designer with over twenty years industry experience, whom graduate from London College of Fashion in 2003 and co-founded the London tailoring brand Sartor London with Faiyaz Amlan a fashion graduate of Georgia State University and Retired professional golfer.
Both gentlemen certainly have a shared love for modern sartorial men’s wear and bonded in hearty debate discussing all thing sartorial, at SoHo House members bar on Greek Street in Soho or at The Fumoir in Claridge's Hotel, Mayfair “Our conversation would often turn to what we see as the loss of sartorial style” explains Faiyaz “whatever happened to men’s elegance." "I remember being about ten or eleven watching Cary Grant movies with my mum and sister when I first become aware of men’s sartorial elegance." "I will never forget the impact both my Dad and most notably Cary Grant had on my idea of style” I loved watching Grant play John Robie the notorious cat burglar in the movie “To catch a thief” alongside the elegant Grace Kelly in Alfred Hitchcock's romantic thriller."
Faiyaz is certainly no stranger to sartorial elegance whilst playing on the European and MENA Golf Tour of the Middle East and North Africa, founded in 2011 by the Dubai-based Shaikh Maktoum Golf Foundation. Faiyaz was certainly exposed to the luxuries a professional Athlete at the top of their game can come to expect. “I was incredibly lucky to have had the career I have had and golf has taken me around the world in some style” Faiyaz went on to be based at the exclusive Emirates Golf Club in Dubai after spending his youth at the Golf Foundation at the World renowned Wentworth Golf Club. However, Faiyaz career was cut short in 2016 when a recurring back problem ended his career prematurely age only 32. “As any professional athlete will tell you it is incredibly difficult to accept that something you dedicated your life to, to be cut short especially through injury.” "You have to pick yourself up and focus on a life after golf." And focus he has to build both Gentleman Sartorialist and Sartor London.
Sartor London’s Private Client events worldwide tour beings this November visiting all the major European cities and then travelling Moscow, Dubai and the Middle East before heading through Asia before finally going to the West Coast of American across to New York in December, celebrating the art of dressing well by creating beautiful modern tailoring that pays tribute to the traditions of Savile Row with a sophisticated sense of style, innovation and savoir-faire.